- E-bike problems are just the latest sign that gig economy needs better regulation >>
- Higher levels of cardiorespiratory fitness (CRF) may offer protection from colon and lung cancer and from lung and prostate cancer mortality among men, a large Swedish cohort study suggests >>
- Professional Cycling Team Uno-X shares their Tour de France nutrition strategy >>
- Time outside can feel like an escape, but your mindset matters. There are both healthy and harmful ways to get away from it all psychologists point out >>
- A year on from the inaugural Tour de France Femmes avec Zwift, Zwift has commissioned a report to measure the impact of the race in 2022, using data from Nielsen Sports. The report delves into data spanning broadcast and written coverage, audience profiles and social media. Some notable findings include:
- 23.2m – The cumulative live audience for the Tour de France Femmes avec Zwift in 20221
- 2.9m – The average live audience per stage for the Tour de France Femmes avec Zwift in 20221
- >300% – The amount of social posts, reach and engagement for the Top 5 women’s cycling races grew by over 300% in 2022 vs. 2021 as a result of the introduction of the Tour De France Femmes avec Zwift2
- +8.6% – the increase during the tour in Facebook and Instagram followers for the top 35 female riders competing in the Tour de France Femmes avec Zwift2
- 115m – Women’s cycling attracts a large following, ranking it the 4th most followed women’s sport3
- 73% of women’s cycling fans are interested in participating in sports/fitness activities vs. just 44% for the general population3. Read the report >>
Photo by Ian Walton
