Learn about Zwift’s return on investment into women’s cycling through the Zwift Academy and work with the UCI and ASO.
Kate Veronneau is the Director of Women’s Strategy at Zwift, an online cycling platform and title sponsor of the Paris-Roubaix Femmes and Tour De France Femmes avec Zwift. Veronneau was part of the team that shaped the modern version of these events that became a spark for more growth in the UCI Women’s World Tour.
Our discussion with Veronneau focuses on the return on investment that has resulted from Zwift’s sponsorship of high-profile women’s races, Zwift Academy, and what it took for Zwift to break through within the UCI and ASO. We also discuss marketing female athletes, the state of the Women’s World Tour, and opportunities going forward.