dede

Dede Barry

Co-leads the business. She is a strategist and visionary in addition to her many successes in professional cycling. Her unique combination of an international MBA, her creativity and focus allows others to depend on her lead. A natural athlete, Dede grew up in Milwaukee, WI and was introduced to cycling as a form of cross training for speedskating as a teenager. Having raced as a National Team Speedskater for three years, she quickly found success on the bike, winning the 1989 Junior World Championship road race. That was the beginning of a 16 year cycling career. A Silver medalist from the 2004 Athens Olympics and multiple medalist of World, National and Pan-American competitions, she was a member of the United States National Cycling Team as well as the Saturn and T-Mobile professional cycling teams. Although she no longer competes as a cyclist, she is an active athlete, regularly out running, cycling and skiing the many trails in Toronto. She coaches youth soccer and cross-country running and also takes part in charity bike events.

Posts by Dede:

Adventures Off The Beaten Path In the Pyrenees

Away from the traffic and into the green mountains I can quickly find the serenity that is elusive within the city. We climbed for an hour or so, up to 2000 meters altitude, where we found a [...]

Growling Beaver Brevet 2019

The 5th Annual Growling Beaver Brevet, a tough gravel event that supports people with Parkinson’s by raising money for Brain Canada and The Davis Phinney Foundation was September 28th. As always, [...]

Building Bicycles

By Michael Barry for Soigneur Photography by Ian Patterson The rising sun breaks through the trees, as we thrash across the open fields. Beneath us, our bikes absorb the undulations of the grass [...]

Collegiate All-Stars Training Camp

Ahead of the Colorado Classic, the best collegiate women in the United States assembled in Boulder, Colorado for a training camp based out of Skratch Labs with Allen Lim, PhD and Dede Demet [...]

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